Regenerative tourism in Vietnam: A case study of Cham community-based cultural tourism and ecotourism in Cu Lao Cham

Abstract

Regenerative tourism is considered an advancement of sustainable tourism, aiming to restore ecosystems and indigenous cultures while creating positive value for local communities. However, this concept has been largely explored theoretically and studied in a few destinations worldwide. As regenerative tourism is inherently placebased, this study analyzes regenerative tourism practices in Vietnam through two cases: Cham community-based cultural tourism and ecotourism in Cu Lao Cham. The research adopts a qualitative approach based on document analysis to examine how regenerative development principles are applied in specific tourism activities. The findings indicate that Cham community-based cultural tourism contributes to the revitalization of traditional festivals, handicrafts, and indigenous knowledge, although challenges remain regarding authenticity and community agency. Meanwhile, ecotourism in Cu Lao Cham demonstrates regenerative orientations through marine ecosystem conservation, waste management, and enhanced community awareness. The study affirms that regenerative tourism is a necessary pathway, emphasizing the central role of local communities, and a commitment to harmonious development between humans and nature.