Policies to support students in applying digital technology to innovation-driven entrepreneurship for harnessing cultural heritage values in Hanoi

Abstract

The study analyzes the constraints on students’ application of digital technology to innovative entrepreneurship based on cultural heritage in Hanoi from a public management perspective. It uses primary survey data from 438 students, combined with document analysis, policy synthesis, and cross-checking against quantitative indicators in the background report, to identify barriers to transforming cultural heritage resources into ideas, products, services, and innovative entrepreneurship models. The findings show that students hold relatively positive perceptions of the role of cultural heritage and digital technology; however, their level of participation, conversion capacity, model-design capability, and commercialization practices remain at a moderate level. Four main groups of constraints are identified: the gap between awareness and innovative entrepreneurial action; uneven digital and innovative entrepreneurial capabilities; insufficiently specialized training, incubation, and support mechanisms within universities; and weak ecosystem linkages, implementation resources, and market access. On this basis, the article proposes a four-pillar policy framework: developing students’ capabilities along the project chain; restructuring university-based training and incubation mechanisms; digitizing, standardizing, and expanding access to cultural heritage data; and building a value-chain-based support network. The study contributes evidence for policies aimed at promoting cultural entrepreneurship among students in Hanoi. The policy focus is to establish a support chain from heritage-value identification and digital capability development to project experimentation and market connection, while simultaneously ensuring economic feasibility and cultural responsibility.